Input from keyword research

You can write about whatever you want on your blog, but before you start, it’s important to do proper keyword research. Keyword research will help you understand which search terms your audience uses, and therefore which search terms you want to be found on. You might have an idea of the search terms you want your site or products to be found on, but make sure to research them to make sure you’re using the right ones. Who knows, your audience might use a totally different word for a product you offer, and this can mean that you’re missing out on potential customers by focusing on the wrong search term!

Current events and news

A great way to come up with new topic ideas for your eCommerce blog is by following current events and writing about them. Keep an eye on different news sites and write posts in which you give your view or expertise on news in your niche. To make sure you don’t miss anything, you can even set up alerts for specific topics. And if a holiday or event is coming up, write a post about how your products could be used during that holiday or event.

Audience questions or comments

It might seem a bit scary at first, but giving readers the possibility to leave comments on your blog is a great way to get input for new posts. Inviting people to leave comments on your blog, means you will probably receive feedback and questions. Which you can use to determine what subjects your audience wants to know more about and what you can write your new blog post on.

Blogs with a personal touch

Writing blog posts allows you to add a personal touch to your site, and with it your brand and company. Even a large company or brand can really benefit from a blog that appeals to people on a personal level. One way to do this is by showing the authors of your blog. Let your readers get to know the people who write your blog posts and their expertise. And if it’s possible, let your CEO (or experts in your team) write about their own view on the market or the ways they use the products your company sells. By giving your blogs a personal touch, you’re giving the company and your brand a face that people can relate to. That helps people connect to your company and might even convince them to return to your online shop.

Stories about your products

Your product page might be the perfect place to describe your product, but your blog is a perfect place to share stories about your product. If you sell cleaning supplies, write blogs about which stains are best removed with which one of your products. If you sell kids clothes, write blog posts about children playing while wearing your clothes. And don’t underestimate the importance of photos, so make sure to add lots of them! If you don’t have any, try to add images that are related to your business or brand to liven up your posts.